Sensible Investing

Sensible Investing is all about passive and evidence-based investing, which seek to capture the returns offered by the markets.

This is achieved by a pre-determined strategy which focuses on:

• Keeping costs low by avoiding unnecessary trading;
• Diversifying across the whole market and a wide set of asset classes; 
• Taking the long term view - markets can do better in some years and worse in others, but passive investors understand that markets are efficient and operate on the basis of all known information. Research shows that it is extremely difficult to beat the market consistently, year on year.