Every week about half the UK population buys a lottery ticket. For most of us it's a bit of fun and not a long-term investment plan. But new evidence has emerged that shows many retail investors buy shares for the very same reason that we buy lottery tickets: in the hope of 'hitting the jackpot' with low-price shares offering dismal returns.
Professor Richard Taffler from the University of Warwick explains how so-called 'lottery stocks' are proving a big hit with specific geographical and socio-economic groups, and why the urge to follow them should be resisted by sensible investors.
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