Sensible Investing Logo

How to Win the Loser's Game

  • Description
  • Share

How to Win the Loser's Game, Part 1

August 27, 2014

Most of what we see and hear about how to invest comes from either the fund industry or the financial media - both of which have their own agendas. This landmark documentary is an attempt to redress the balance.

Nine months in the making, How to Win the Loser’s Game aims to provide ordinary investors with the information they need to achieve their investment goals. It includes contributions from some of the biggest names and brightest minds in the investing world.

It’s being released in ten weekly, stand-alone parts, followed by the full-length, 80-minute film. Please share these videos with family, friends and colleagues, and help us to build a better, fairer and more transparent investment industry for all.

Part 1, Transcript and References

The City of London… The centre of the financial world.

It’s here that some of the finest minds in global finance ply their trade.

The pressures are huge - with salaries and bonuses to match.

London’s financial sector encompasses a whole range of commercial activity - from banking and merchant banking to insurance and accountancy. But central to it is the fund management industry.

It’s fund managers whom the vast majority of us entrust with our long-term investments.

They choose which stocks and other assets to invest in on our behalf - and decide when the time is right to buy and sell.

And yes, they’re very well remunerated.

In fact pay has risen sharply in the last few years.

One manager, Richard Woolnough at M&G Investments, was paid £17.5 million in 2013 - 600 times the average UK salary.

Research by the FT shows that, in the same year, pay per employee in the sector outstripped even investment banking.

At one fund management company the average annual salary was £436,000.

The standard line from the industry is that it needs to offer such large financial rewards to attract the brightest talent.

But, time and again, research has shown that we over-estimate quite how talented fund managers are and how much value they add.

For all the talk of “star” performers, the empirical evidence shows that only a tiny fraction of them outperform the market with any meaningful degree of consistency.

Typical of the reports produced on this subject is this one by the Pensions Institute, based at Cass Business School in London.

Researchers examined 516 UK equity funds between 1998 and 2008, and found that just 1% of managers were able to produce sufficient returns to cover their trading and operating costs.

But even those managers pocketed for themselves any value they added in fees, leaving nothing for the investor.

The remaining 99% of managers failed to deliver any outperformance - either from stock selection or from market timing.

In case you’re wondering whether those managers were simply unlucky, the researchers found the vast majority weren’t; they were “genuinely unskilled”.

While a tiny number of “star” managers do exist, they are, to quote the report, “incredibly hard to identify”. Furthermore, it takes 22 years of performance data to be 90% sure that a particular manager’s outperformance is genuinely down to skill.

For most investors, the report concludes, “it is simply not worth paying the vast majority of fund managers to actively manage their assets”.

If you’re shocked and appalled by those findings, so you should be.

The Pensions Institute report is a damning indictment of the fund management industry which is completely at variance with the image that most of us have of the City as a centre of investment expertise.

Since this is only the latest in a long line of reports that have said more or less the same thing, it also begs the question, why are so many ordinary investors completely unaware of this scandalous situation?

In fact there are many reasons.

This a hugely powerful and largely self-regulated industry, which lobbies hard to protect its interests.

It also spends a fortune on advertising.

And the financial media, which is largely funded by those adverts, has an insatiable demand for stories, which the fund management companies are only too happy to provide.

But ultimately, actively managed funds still hold sway over cheaper, passive investments such as index funds, because investors continue to buy them.

We think we’re paying for better performance; that greater skill will produce superior results.

But investing almost always works the opposite way round. The less you pay, the more you get back.

Yes, it’s counter-intuitive, but it’s true.

In the course of this programme, we’re going to be looking at just how much investing costs us; and at the performance that fund managers deliver.

We’ll be exploring more than 100 years of academic research into asset pricing and how markets operate.

And we’ll be examining long-term investment strategies that have been shown to work.

Investing has famously been called the loser’s game, and for most people, it is. We’re going to who you how to win it.

Next time...

Nobel Prize-winning economist Eugene Fama says: "If you're paying big management fees, the cumulative effect of that, given the way compounding works, is enormous."

Merryn Somerset Webb from MoneyWeek says: "Almost all fund management is a complete rip-off. We know that. We only have to look at prices relative to the performance."

Gina Miller from the True and Fair Campaign says: "The very people who are being prudent and saving and investing are not the ones who are retiring with a comfortable pot. It's the fund managers who are becoming millionaires and billionaires because of those profit margins."

Share this

Please share this content using any of the share buttons below. Please see this page for guidelines on embedding videos and other content in your own website or online marketing.


Linus Olsson

The problem always end up being that people generally trust in the good will or expertise other people in authority. 

Chandresh Iyer

Really interesting! Indexing is gathering steam and dislocation in the asset management industry will surely accelerate. Very good video series.

Al Bentley

Looking forward to seeing this! Investing is simple, welcome to the conspiracy. Vlad you should check out Simply Wall St, it does exactly what your talking about.

Barry Ritholtz


Stephen White

Got any actively managed investments or pensions? Concerned about how much extra growth you need just to stand still / cover fund manager charges? What's the alternative? This video series may be worth a view.

Steven Nathan

Brilliant video, this is hugely valuable for retirement savers to understand the truth about the investment management business, the undisclosed conflicts of interest and how poor practices can destroy your retirement pot.


Honestly if people are too lazy to do the research, they deserve to see their performance reduced to zero by management fees. Long term investing through buy & hold strategies isn't that difficult and although reinvesting dividends requires discipline, the long term benefits are immense. Looking forward to the next parts of this program, keep up the good work!

Show more