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The big questions

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Why doesn't the media talk about passive investing?

June 19, 2012
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The benefits of passive investing aren't newsworthy, says Dartmouth Finance Professor Ken French. Why? Because the story's always the same. There's no change week in, week out. Magazines and newapares are looking for something different to say every time. Passive investing is, frankly, a little boring for the media (but not for investors.)!

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