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Why is it so hard to beat the market?

July 27, 2012
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Burton Malkiel, author of A Random Walk Down Wall Street, gives two main reasons why it's hard to beat the market on a consistent basis. Firstly, markets are efficient and reflect the impact of all known information at the time; and secondly, the costs of active management are higher and, along with the costs of buying and selling, mean that you lose more profit through costs than with passive investing.  

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It's soo easy to beat the market! Trivial even! Small Cap ETFs are your best bet to beat the market over the long run! If you want to know why that's the case, please read my blog.

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